Hsuan‐Yi Chou

34 papers and 374 indexed citations i.

Hsuan‐Yi Chou has authored 34 papers that have received a total of 374 indexed citations. This includes 27 papers in Marketing, 9 papers in Social Psychology and 8 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Market Behavior and Pricing (8 papers) and Decision-Making and Behavioral Economics (8 papers). Hsuan‐Yi Chou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Market Behavior and Pricing (8 papers) and Decision-Making and Behavioral Economics (8 papers) and collaborates with scholars based in Taiwan and China. Hsuan‐Yi Chou's co-authors include Hsin‐Hsien Liu, Nai‐Hwa Lien, Shaojung Sharon Wang, Min-Hung Yeh and Divya Singhal and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Economic Psychology