Hyeon-Mo Jeon

20 papers and 730 indexed citations i.

Hyeon-Mo Jeon has authored 20 papers that have received a total of 730 indexed citations. This includes 16 papers in Marketing, 11 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Hyeon-Mo Jeon is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in South Korea, United States and Malaysia. Hyeon-Mo Jeon's co-authors include Faizan Ali, Suk Won Lee, Seon‐Hee Kim, Woo Gon Kim and Young Joong Kim and has published in prestigious journals such as Sustainability, British Food Journal and Service Industries Journal