Hye-Yoon Choi
About
Hye-Yoon Choi has authored 16 papers that have received a total of 777 indexed citations.
This includes 8 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (5 papers). Hye-Yoon Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Canada and South Korea. Hye-Yoon Choi's co-authors include Hwansuk Chris Choi, Milos Bujisic, Jay Kandampully, Anil Bilgihan and Can Lu and has published in prestigious journals such as Journal of Travel Research, International Journal of Hospitality Management and Journal of service management
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