Hyoryung Nam

7 papers and 277 indexed citations i.

Hyoryung Nam has authored 7 papers that have received a total of 277 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Marketing and 2 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (2 papers). Hyoryung Nam is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in United States, The Netherlands and South Korea. Hyoryung Nam's co-authors include P.K. Kannan, Jeonghye Choi, Yogesh V. Joshi, Ulf Böckenholt and Michel Wedel and has published in prestigious journals such as Journal of Marketing, Industrial Marketing Management and International Journal of Research in Marketing