Jeonghye Choi
About
Jeonghye Choi has authored 45 papers that have received a total of 560 indexed citations.
This includes 30 papers in Sociology and Political Science, 24 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Consumer Market Behavior and Pricing (14 papers) and Technology Adoption and User Behaviour (14 papers). Jeonghye Choi is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Market Behavior and Pricing (14 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in South Korea, United States and Spain. Jeonghye Choi's co-authors include Jeeyeon Kim, Minakshi Trivedi, David Bell, Hyoryung Nam and Yeolib Kim and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research
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