Minakshi Trivedi
About
Minakshi Trivedi has authored 24 papers that have received a total of 666 indexed citations.
This includes 22 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (20 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Minakshi Trivedi is often cited by papers focused on Consumer Market Behavior and Pricing (20 papers), Consumer Retail Behavior Studies (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, South Korea and Finland. Minakshi Trivedi's co-authors include Dinesh K. Gauri, Michael S. Morgan, Jeonghye Choi, Ram Bezawada and Kalpesh Kaushik Desai and has published in prestigious journals such as Management Science, Journal of Marketing Research and European Journal of Operational Research
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