Hyuksoo Kim

22 papers and 392 indexed citations i.

Hyuksoo Kim has authored 22 papers that have received a total of 392 indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (5 papers). Hyuksoo Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (5 papers) and collaborates with scholars based in United States and South Korea. Hyuksoo Kim's co-authors include Yunjae Cheong, Kihan Kim, Seounmi Youn, Doohwang Lee and Jungsun Ahn and has published in prestigious journals such as Computers in Human Behavior, Science and Technology of Advanced Materials and Journal of Advertising Research