Hyun-ju Choi

29 papers and 321 indexed citations i.

Hyun-ju Choi has authored 29 papers that have received a total of 321 indexed citations. This includes 17 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Clinical Psychology. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers). Hyun-ju Choi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in South Korea, United States and Japan. Hyun-ju Choi's co-authors include Seung-Hye Jung, Joon-ho Kim, Sang Min Lee, Joonho Kim and Soo‐Hyun Cho and has published in prestigious journals such as Sustainability, Journal of Product & Brand Management and Behaviour and Information Technology