Seung-Hye Jung

22 papers and 241 indexed citations i.

Seung-Hye Jung has authored 22 papers that have received a total of 241 indexed citations. This includes 14 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Seung-Hye Jung is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in South Korea and China. Seung-Hye Jung's co-authors include Joon-ho Kim, Hyun-ju Choi, Joonho Kim and Hae‐Won Lee and has published in prestigious journals such as Sustainability, Journal of Product & Brand Management and Behaviour and Information Technology