Joon-ho Kim

38 papers and 311 indexed citations i.

Joon-ho Kim has authored 38 papers that have received a total of 311 indexed citations. This includes 21 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Cultural Studies. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Asian Culture and Media Studies (5 papers). Joon-ho Kim is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Asian Culture and Media Studies (5 papers) and collaborates with scholars based in South Korea and China. Joon-ho Kim's co-authors include Seung-Hye Jung, Hyun-ju Choi, Hae‐Won Lee, Jin Woo Choi and Sunyoung Kim and has published in prestigious journals such as Sustainability, Behaviour and Information Technology and Tourism and Hospitality Research