Ignacio Redondo
About
Ignacio Redondo has authored 21 papers that have received a total of 269 indexed citations.
This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Media, Gender, and Advertising (5 papers). Ignacio Redondo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in Spain, Chile and United States. Ignacio Redondo's co-authors include Morris B. Holbrook, Virginia Calvo, Marcelo Royo Vela, Joaquín Aldás Manzano and Michel Gonzalez and has published in prestigious journals such as Computers in Human Behavior, European Journal of Marketing and Psychology and Marketing
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