Ina Garnefeld

12 papers and 498 indexed citations i.

Ina Garnefeld has authored 12 papers that have received a total of 498 indexed citations. This includes 9 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Ina Garnefeld is often cited by papers focused on Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Germany, United States and Norway. Ina Garnefeld's co-authors include Sabrina Helm, Andreas Eggert, Eva Böhm, Lena Steinhoff and Roland T. Rust and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Service Research