Lena Steinhoff
About
Lena Steinhoff has authored 16 papers that have received a total of 657 indexed citations.
This includes 12 papers in Sociology and Political Science, 11 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Lena Steinhoff is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, United States and Australia. Lena Steinhoff's co-authors include Robert W. Palmatier, Andreas Eggert, Kelly D. Martin, Adrian Payne and Scott Weaven and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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