Isaac Cheah
About
Isaac Cheah has authored 41 papers that have received a total of 840 indexed citations.
This includes 29 papers in Marketing, 17 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (7 papers). Isaac Cheah is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Australia, China and United Kingdom. Isaac Cheah's co-authors include Ian Phau, Anwar Sadat Shimul, Min Teah, Johan Liang and Billy Sung and has published in prestigious journals such as Journal of Business Research, Appetite and Industrial Marketing Management
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