Isabel Buil

59 papers and 3.1k indexed citations i.

Isabel Buil has authored 59 papers that have received a total of 3.1k indexed citations. This includes 28 papers in Sociology and Political Science, 25 papers in Marketing and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (16 papers). Isabel Buil is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in Spain, Ireland and United Kingdom. Isabel Buil's co-authors include Leslie de Chernatony, Elaine Wallace, Sara Catalán, Eva Martı́nez and Eva Pardos Martínez and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.