Ivan L. Preston
About
Ivan L. Preston has authored 41 papers that have received a total of 529 indexed citations.
This includes 15 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Law. The topics of these papers are Law, Rights, and Freedoms (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Business Law and Ethics (7 papers). Ivan L. Preston is often cited by papers focused on Law, Rights, and Freedoms (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Business Law and Ethics (7 papers) and collaborates with scholars based in United States. Ivan L. Preston's co-authors include Jef I. Richards, Terence A. Shimp, Ralph H. Johnson, Gordon E. Miracle and Terence Nevett and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Communication
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