Jef I. Richards
About
Jef I. Richards has authored 29 papers that have received a total of 571 indexed citations.
This includes 13 papers in Sociology and Political Science, 6 papers in Accounting and 6 papers in Marketing. The topics of these papers are Business Law and Ethics (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Jef I. Richards is often cited by papers focused on Business Law and Ethics (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States and Australia. Jef I. Richards's co-authors include Anna R. McAlister, Ivan L. Preston, Elizabeth Taylor Quilliam, Saleem Alhabash and John H. Murphy and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Journal of Consumer Marketing
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