Jae Woo Hong
About
Jae Woo Hong has authored 8 papers that have received a total of 549 indexed citations.
This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Political Science and International Relations. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Electoral Systems and Political Participation (2 papers) and Digital Marketing and Social Media (2 papers). Jae Woo Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Electoral Systems and Political Participation (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Jae Woo Hong's co-authors include George M. Zinkhan, ROBERT W. LAWSON, Minion K. C. Morrison, Hyun Woong Roh and Keith K. Cox and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing
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