Jaishankar Ganesh
About
Jaishankar Ganesh has authored 15 papers that have received a total of 1.8k indexed citations.
This includes 9 papers in Marketing, 4 papers in Management Science and Operations Research and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation Diffusion and Forecasting (4 papers). Jaishankar Ganesh is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation Diffusion and Forecasting (4 papers) and collaborates with scholars based in United States, India and France. Jaishankar Ganesh's co-authors include Kristy E. Reynolds, Michael Luckett, V. Kumar, Raj Echambadi and Huifang Mao and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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