James H. McAlexander

26 papers and 3.6k indexed citations i.

James H. McAlexander has authored 26 papers that have received a total of 3.6k indexed citations. This includes 12 papers in Organizational Behavior and Human Resource Management, 8 papers in Sociology and Political Science and 8 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers). James H. McAlexander is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, United Kingdom and Switzerland. James H. McAlexander's co-authors include John W. Schouten, Harold F. Koenig, Boris W. Becker, R. Kenneth Teas and Debra L. Scammon and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.