James M. Lattin

22 papers and 3.1k indexed citations i.

James M. Lattin has authored 22 papers that have received a total of 3.1k indexed citations. This includes 17 papers in Marketing, 8 papers in Economics and Econometrics and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Economic and Environmental Valuation (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). James M. Lattin is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Economic and Environmental Valuation (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States and Australia. James M. Lattin's co-authors include Randolph E. Bucklin, John Roberts, Peter S. Fader, Leigh McAlister and John D. C. Little and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science