Jay Yu
About
Jay Yu has authored 10 papers that have received a total of 419 indexed citations.
This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Marketing and Advertising Strategies (2 papers). Jay Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States, South Korea and Australia. Jay Yu's co-authors include Brenda J. Cude, Tae Hyun Baek, Henry Du, Karen Whitehill King and Jooyoung Kim and has published in prestigious journals such as Journal of Materials Science, Journal of Biomechanics and Appetite
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