Jeannette Paschen

18 papers and 1.3k indexed citations i.

Jeannette Paschen has authored 18 papers that have received a total of 1.3k indexed citations. This includes 9 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers). Jeannette Paschen is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and AI in Service Interactions (4 papers) and collaborates with scholars based in Sweden, Canada and United States. Jeannette Paschen's co-authors include Jan Kietzmann, Matthew Wilson, Leyland Pitt, Mana Farshid and Amir Dabirian and has published in prestigious journals such as European Journal of Marketing, Business Horizons and Journal of Advertising Research