Jens Nordfält

27 papers and 1.4k indexed citations i.

Jens Nordfält has authored 27 papers that have received a total of 1.4k indexed citations. This includes 27 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Retail Behavior Studies (22 papers) and Consumer Market Behavior and Pricing (11 papers). Jens Nordfält is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Retail Behavior Studies (22 papers) and Consumer Market Behavior and Pricing (11 papers) and collaborates with scholars based in Sweden, United States and United Kingdom. Jens Nordfält's co-authors include Dhruv Grewal, Anne L. Roggeveen, Stephanie Noble, Abhijit Guha and Elisa B. Schweiger and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.