Jerome B. Kernan

81 papers and 2.3k indexed citations i.

Jerome B. Kernan has authored 81 papers that have received a total of 2.3k indexed citations. This includes 27 papers in Marketing, 22 papers in Sociology and Political Science and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (8 papers) and Psychology of Social Influence (7 papers). Jerome B. Kernan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (8 papers) and Psychology of Social Influence (7 papers) and collaborates with scholars based in United States, France and Latvia. Jerome B. Kernan's co-authors include James M. Hunt, Peter H. Reingen, Robert E. Kleine, Ronald J. Dornoff and Kathleen Debevec and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Journal of Marketing Research.