Jerome B. Kernan
About
Jerome B. Kernan has authored 81 papers that have received a total of 2.3k indexed citations.
This includes 27 papers in Marketing, 22 papers in Sociology and Political Science and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (8 papers) and Psychology of Social Influence (7 papers). Jerome B. Kernan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (8 papers) and Psychology of Social Influence (7 papers) and collaborates with scholars based in United States, France and Canada. Jerome B. Kernan's co-authors include James M. Hunt, Peter H. Reingen, Robert E. Kleine, Ronald J. Dornoff and Kathleen Debevec and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Journal of Marketing Research.
In The Last Decade
Fields of papers published by Jerome B. Kernan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Jerome B. Kernan
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