Jerry Wind
About
Jerry Wind has authored 35 papers that have received a total of 1.6k indexed citations.
This includes 8 papers in Management of Technology and Innovation, 7 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Organizational Management and Leadership (3 papers). Jerry Wind is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Organizational Management and Leadership (3 papers) and collaborates with scholars based in United States and Italy. Jerry Wind's co-authors include Vijay Mahajan, Arvind Rangaswamy, Wayne S. DeSarbo, Jehoshua Eliashberg and Raymond R. Burke and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science
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