Raymond R. Burke
About
Raymond R. Burke has authored 25 papers that have received a total of 2.5k indexed citations.
This includes 15 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Raymond R. Burke is often cited by papers focused on Consumer Retail Behavior Studies (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, Singapore and China. Raymond R. Burke's co-authors include Arvind Rangaswamy, Jehoshua Eliashberg, Jerry Wind, Wayne S. DeSarbo and Alex Leykin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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