Jhih-Syuan Lin

18 papers and 688 indexed citations i.

Jhih-Syuan Lin has authored 18 papers that have received a total of 688 indexed citations. This includes 15 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Communication. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (4 papers). Jhih-Syuan Lin is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in United States, Taiwan and South Korea. Jhih-Syuan Lin's co-authors include Kuan‐Ju Chen, Yongjun Sung, Yan Jin, Yen-I Lee and Dongjae Lim and has published in prestigious journals such as Computers in Human Behavior, European Journal of Marketing and Cyberpsychology Behavior and Social Networking