Jihye Park

32 papers and 713 indexed citations i.

Jihye Park has authored 32 papers that have received a total of 713 indexed citations. This includes 17 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (11 papers). Jihye Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in South Korea, United States and India. Jihye Park's co-authors include Jihyun Kim, Yoon Jin, Sharron J. Lennon, Jennifer Yurchisin and Jungkun Park and has published in prestigious journals such as Sustainability, Psychology and Marketing and Journal of Retailing and Consumer Services