Jin Sun

25 papers and 695 indexed citations i.

Jin Sun has authored 25 papers that have received a total of 695 indexed citations. This includes 20 papers in Marketing, 13 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers). Jin Sun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in China, Australia and United States. Jin Sun's co-authors include Naeem Akhtar, Hean Tat Keh, Umar Iqbal Siddiqi, Muhammad Nadeem Akhtar and Wasim Ahmad and has published in prestigious journals such as Journal of Consumer Research, International Journal of Hospitality Management and Sustainability