Jiska Eelen

12 papers and 305 indexed citations i.

Jiska Eelen has authored 12 papers that have received a total of 305 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (2 papers). Jiska Eelen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in The Netherlands, Belgium and Norway. Jiska Eelen's co-authors include Peeter W.J. Verlegh, Siegfried Dewitte, Luk Warlop, Hilde Voorveld and Bram Van den Bergh and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Consumer Psychology and Journal of Advertising