Joann Peck
About
Joann Peck has authored 43 papers that have received a total of 4.7k indexed citations.
This includes 22 papers in Marketing, 19 papers in Sociology and Political Science and 13 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Psychology of Social Influence (15 papers) and Consumer Retail Behavior Studies (10 papers). Joann Peck is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Psychology of Social Influence (15 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, Norway and United Kingdom. Joann Peck's co-authors include Andrea Webb Luangrath, Suzanne B. Shu, Terry L. Childers, Colleen P. Kirk and Anders Gustafsson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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