Jochen Wirtz
About
Jochen Wirtz has authored 150 papers that have received a total of 9.8k indexed citations.
This includes 85 papers in Marketing, 67 papers in Organizational Behavior and Human Resource Management and 45 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (63 papers), Consumer Behavior in Brand Consumption and Identification (34 papers) and Consumer Retail Behavior Studies (30 papers). Jochen Wirtz is often cited by papers focused on Customer Service Quality and Loyalty (63 papers), Consumer Behavior in Brand Consumption and Identification (34 papers) and Consumer Retail Behavior Studies (30 papers) and collaborates with scholars based in Singapore, United States and United Kingdom. Jochen Wirtz's co-authors include Anna S. Mattila, Sheryl E. Kimes, Werner H. Kunz, Loizos Heracleous and Michael Ehret and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Tourism Management
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