Joel Herché

20 papers and 691 indexed citations i.

Joel Herché has authored 20 papers that have received a total of 691 indexed citations. This includes 10 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 7 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (7 papers) and Customer Service Quality and Loyalty (7 papers). Joel Herché is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Management and Marketing Education (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, Australia and New Zealand. Joel Herché's co-authors include Gerald Albaum, Brian Murphy, Michael J. Swenson, Roy A. Cook and Julie Yu and has published in prestigious journals such as Journal of the Academy of Marketing Science, European Journal of Marketing and International Marketing Review