Roy A. Cook

13 papers and 109 indexed citations i.

Roy A. Cook has authored 13 papers that have received a total of 109 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Management of Technology and Innovation and 4 papers in Marketing. The topics of these papers are Management and Marketing Education (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Roy A. Cook is often cited by papers focused on Management and Marketing Education (5 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States. Roy A. Cook's co-authors include Laura J. Yale, William C. Lesch and Joel Herché and has published in prestigious journals such as Journal of Business and Psychology, International Journal of Consumer Studies and Journal of Personal Selling and Sales Management