Joel Rubinson
About
Joel Rubinson has authored 17 papers that have received a total of 556 indexed citations.
This includes 8 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Market Behavior and Pricing (2 papers). Joel Rubinson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States. Joel Rubinson's co-authors include Martin K. Starr, Joseph T. Plummer, Frank M. Bass, Wilfried R. Vanhonacker and Anca C. Micu and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Advertising Research
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