Johan Högberg
About
Johan Högberg has authored 6 papers that have received a total of 234 indexed citations.
This includes 5 papers in Sociology and Political Science, 3 papers in Information Systems and Management and 2 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Educational Games and Gamification (2 papers). Johan Högberg is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Educational Games and Gamification (2 papers) and collaborates with scholars based in Sweden, Norway and Finland. Johan Högberg's co-authors include Erik Wästlund, Juho Hamari, Anders Gustafsson, Tor Helge and Poja Shams and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Hospitality & Tourism Research and User Modeling and User-Adapted Interaction
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