Poja Shams

18 papers and 753 indexed citations i.

Poja Shams has authored 18 papers that have received a total of 753 indexed citations. This includes 16 papers in Marketing, 7 papers in Social Psychology and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (9 papers), Color perception and design (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Poja Shams is often cited by papers focused on Consumer Retail Behavior Studies (9 papers), Color perception and design (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Sweden, Norway and Denmark. Poja Shams's co-authors include Anders Gustafsson, Tobias Otterbring, Erik Wästlund, Line Lervik-Olsen and Yulia Vakulenko and has published in prestigious journals such as Journal of Business Research, Appetite and Psychology and Marketing