John D. Leckenby

25 papers and 517 indexed citations i.

John D. Leckenby has authored 25 papers that have received a total of 517 indexed citations. This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). John D. Leckenby is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States, Japan and South Korea. John D. Leckenby's co-authors include Patricia A. Stout, Avery M. Abernethy, Hugh M. Cannon, Hairong Li and Stuart H. Surlin and has published in prestigious journals such as Journal of Marketing Research, European Journal of Marketing and Journal of Communication