Avery M. Abernethy

37 papers and 579 indexed citations i.

Avery M. Abernethy has authored 37 papers that have received a total of 579 indexed citations. This includes 19 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers). Avery M. Abernethy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States. Avery M. Abernethy's co-authors include Herbert Jack Rotfeld, J. Ian Gray, John D. Leckenby, George R. Franke and Hugh M. Cannon and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Services Marketing