John J. Wheatley
About
John J. Wheatley has authored 24 papers that have received a total of 437 indexed citations.
This includes 6 papers in Marketing, 3 papers in Gender Studies and 2 papers in Information Systems. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (3 papers) and Development and Harmonization of European Private Law (2 papers). John J. Wheatley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (3 papers) and Development and Harmonization of European Private Law (2 papers) and collaborates with scholars based in United States. John J. Wheatley's co-authors include John S. Y. Chiu, Carl Obermiller, George Brooker, Douglas E. Allen and John R. Kerr and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research.
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