Jonah Berger

122 papers and 9.0k indexed citations i.

Jonah Berger has authored 122 papers that have received a total of 9.0k indexed citations. This includes 65 papers in Sociology and Political Science, 39 papers in Marketing and 35 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (30 papers) and Cultural Differences and Values (22 papers). Jonah Berger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (30 papers) and Cultural Differences and Values (22 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Jonah Berger's co-authors include Grant Packard, Chip Heath, Aner Sela, Reihane Boghrati and Zoey Chen and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Journal of Marketing