Jong Woo Jun

44 papers and 313 indexed citations i.

Jong Woo Jun has authored 44 papers that have received a total of 313 indexed citations. This includes 25 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Cultural Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (7 papers). Jong Woo Jun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in South Korea, United States and Japan. Jong Woo Jun's co-authors include Hyung‐Min Lee, Michelle Hough, Hyung‐Seok Lee, Cheol Woong Kim and Sangkil Moon and has published in prestigious journals such as Sustainability, International Marketing Review and Journal of Gambling Studies