Michelle Hough
About
Michelle Hough has authored 13 papers that have received a total of 257 indexed citations.
This includes 10 papers in Sociology and Political Science, 6 papers in Information Systems and Management and 5 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (4 papers) and Technology Use by Older Adults (3 papers). Michelle Hough is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (4 papers) and Technology Use by Older Adults (3 papers) and collaborates with scholars based in United States and South Korea. Michelle Hough's co-authors include Jong Woo Jun, Margaret L. Signorella, John E. Spillan and Elizabeth Mazur and has published in prestigious journals such as Computers in Human Behavior, Journal of Consumer Marketing and European Management Journal
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