Jookyung Kwon
About
Jookyung Kwon has authored 23 papers that have received a total of 530 indexed citations.
This includes 21 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Digital Marketing and Social Media (9 papers). Jookyung Kwon is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in South Korea, United States and Malaysia. Jookyung Kwon's co-authors include Jiseon Ahn, Carl A. Boger, Hyowon Hyun, Jungkeun Kim and Namho Chung and has published in prestigious journals such as Annals of Tourism Research, Sustainability and International Journal of Contemporary Hospitality Management
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