José Luis Saavedra Torres

32 papers and 247 indexed citations i.

José Luis Saavedra Torres has authored 32 papers that have received a total of 247 indexed citations. This includes 16 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Advertising and Communication Studies (8 papers) and Digital Marketing and Social Media (8 papers). José Luis Saavedra Torres is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Advertising and Communication Studies (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Venezuela and Peru. José Luis Saavedra Torres's co-authors include Nwamaka A. Anaza, Salim Máttar, Joanna Phillips Melancon, Christian Nedu Osakwe and Mavis Adjei and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.