Joyce Zhou
About
Joyce Zhou has authored 11 papers that have received a total of 389 indexed citations.
This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers). Joyce Zhou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers) and collaborates with scholars based in United States and China. Joyce Zhou's co-authors include Jun Yu, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson and Srđan Zdravković and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Small Business Management
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Amit Bansiwal are co-authored with Top authors papers by Jane Hudson are co-authored with Top countries impacted by papers by Paul Peters Top fields papers by V. Hegadekatte are about Top authors papers by Thomas A. Stokes are co-authored with Top authors papers by K. P. Hewaparakrama are co-authored with Top authors papers by J Harper are co-authored with Top authors papers by Nicolas Daviaud are co-authored with