Joyce Zhou

11 papers and 389 indexed citations i.

Joyce Zhou has authored 11 papers that have received a total of 389 indexed citations. This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers). Joyce Zhou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Environmental Education and Sustainability (2 papers) and collaborates with scholars based in United States and China. Joyce Zhou's co-authors include Jun Yu, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson and Srđan Zdravković and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Small Business Management