Jun B. Kim
About
Jun B. Kim has authored 10 papers that have received a total of 524 indexed citations.
This includes 10 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (10 papers), Economic and Environmental Valuation (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Jun B. Kim is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Economic and Environmental Valuation (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in The Netherlands, Hong Kong and United States. Jun B. Kim's co-authors include Bart J. Bronnenberg, Paulo Albuquerque, Koert van Ittersum, Carl F. Mela and Zhao Ying and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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